“75 likes on Facebook, 100 re-tweets, our executive director has 500+ contacts now on LinkedIn.” What do we do with all these social media numbers and connections? How can these numbers help us advance our mission? Is this really telling us anything of importance? These are the types of questions that we will explore and answer through the next Social Media Professional Roundtable. Drawing on some helpful models and promising practices for organizational learning, Michael Courville of Open Mind Consulting will help participants make better sense of all the links, clicks and connections their organizations have on social media. Participants are encouraged to bring a sample of social media data and metrics to discuss and explore together.
Topic: Increase Awareness / Insights / Listening
MICHAEL COURVILLE is Founder and Principal of Open Mind Consulting, where he helps nonprofit leaders develop equitable, well-managed, and stable organizations. His current work focuses on developing effective shared leadership and decision-making systems within organizations, community engagement, and managing cross-generational workplace dynamics. He is also interested in how organizations utilize social media and other forms of community feedback to shape organizational learning. He has conducted strategy and planning projects for clients including the Rose Foundation for Communities and the Environment, California Institute for Rural Studies, the William and Flora Hewlett Foundation’s Performing Arts Program, and Fathers and Families of San Joaquin.
Throughout his career, he has led organizational learning and capacity building initiatives for nonprofits including California Rural Legal Assistance, where he served as director of Community Programs and Development, and Groundspark, an organization that used documentary filmmaking and strategic education campaigns to ignite social change, where he was National Program Director.
Michael holds a master’s degree in political economy, as well as an MSW in management, planning and policy from the University of California, Berkeley, and has conducted extensive research related to social change and nonprofit leadership.
The Social Media Professionals Roundtable is a great opportunity to exchange ideas and share experiences with other nonprofit professionals. The Roundtables are offered on the first Tuesday of every month. Attend every month or just a few times a year. If you have a topic you would like to discuss regarding Social Media, we encourage you to bring your ideas to the meeting. We want to provide you with relevant information and trends that are affecting you today. So, we welcome your ideas and will try to incorporate them into or build a workshop around them.
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