Event Detail

Social Media Professionals' Roundtable: April 4, 2017

April

4, 2017

Tuesday

From 9:00 AM TO 10:30 AM
Event: 15-190 Resource Center Roundtable
Status: Closed

What separates the amateur from the professional social media manager? Knowing how to measure success and using data to improve results. For this roundtable we will talk about simple, practical ways to track what matters and measure how successful your efforts are on social media. We’ll also cover concepts like A/B testing to improve the results of your online campaigns. If you are not measuring your results you are not learning what works and improving, even worse you could be wasting your time. Join us and make the most of the time you spend on social media!

Topic:  Measuring Success on Social Media

Guest Presenter:  John Kenyon

 JOHN KENYON is a nationally recognized expert in online presence for nonprofits. He is an educator and strategist who’s worked exclusively with nonprofits for over 25 years providing advice, teaching seminars and writing articles. He wrote the chapter “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009). John is an adjunct professor at the University of San Francisco and at Sonoma State University in their Professional Social Media Certificate program. He has been a featured speaker on online presence and social media topics across the US, England, Australia and online.

The Social Media Professionals Roundtable is a great opportunity to exchange ideas and share experiences with other nonprofit professionals.  The Roundtables are offered on the first Tuesday of every month.  Attend every month or just a few times a year.  If you have a topic you would like to discuss regarding Social Media, we encourage you to bring your ideas to the meeting.  We want to provide you with relevant information and trends that are affecting you today.  So, we welcome your ideas and will try to incorporate them into or build a workshop around them. 

"Members" are staff or volunteers from organizations who have paid their Volunteer Center membership fees.
 See a list of member organizationsNot a member organization? Get information on becoming one today!
Venue :
Volunteer Center, 153 Stony Circle, Suite 100

Santa Rosa, California, US, 95401