Social Media Professionals' Roundtable: April 4, 2017
What separates the amateur from the professional social media manager? Knowing how to measure success and using data to improve results. For this roundtable we will talk about simple, practical ways to track what matters and measure how successful your efforts are on social media. We’ll also cover concepts like A/B testing to improve the results of your online campaigns. If you are not measuring your results you are not learning what works and improving, even worse you could be wasting your time. Join us and make the most of the time you spend on social media!
Topic: Measuring Success on Social Media
Guest Presenter: John Kenyon
JOHN KENYON is a nationally recognized expert in online presence for nonprofits. He is an educator and strategist who’s worked exclusively with nonprofits for over 25 years providing advice, teaching seminars and writing articles. He wrote the chapter “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009). John is an adjunct professor at the University of San Francisco and at Sonoma State University in their Professional Social Media Certificate program. He has been a featured speaker on online presence and social media topics across the US, England, Australia and online.